When Ecco, the Danish footwear company, celebrated its 50th anniversary, we designed a custom publication to help spread the word. Established in 1965 by Karl Toosbuy in a small town in Denmark, Ecco expanded internationally to become the thriving company it is today. We filled the magazine with the company’s rich history as well as stunning fashion. Our design direction for the exciting milestone utilized clean and modern design elements accompanied by striking visuals.

Responsibilities
Content Development
Writing
Graphic Design
Photo Editing
Production
Print Buying

On behalf of its parent company, Wainscot Media, the Footwear Plus creative team worked with London Jewelers to take its customer journey to the next level via an interactive, shoppable experience. With seven locations and an online store, this fine jewelry and watch seller wanted to bring its customers and prospects an online experience that would set it apart from its competitors, reflect its luxury branding and help drive business to both brick-and-mortar and online stores. All that, and the ability to track user activity, too.

Responsibilities
Strategy
Writing
Editing
Design
Interactivity
Animation

We produced two issues of a custom magazine to promote the efforts of Soles4Souls, a non-profit organization that provides relief through the distribution of shoes and clothing worldwide. The publications are infused with interesting facts and relevant stories, such as an overview of past celebrity support. A gritty design style surrounds photos of individuals in need to help convey Soles4Souls important message.

Responsibilties
Editorial Strategy
Content Development
Writing
Graphic Design
Photo Editing
Production
Print Buying

Dansko, the U.S.-based footwear company, chose us to design a special-edition anniversary custom publication to recognize 20 years of being a leader in the shoe industry. We showcased the company’s diverse collection of comfort-driven silhouettes with a rich, nature-inspired series of still lifes paired with clean, eye-catching editorials and infographics that highlight the company’s legacy. Dansko has previously been listed as one of the 500 fastest-growing private companies by Inc. Magazine.

Responsibilities
Editorial Strategy
Content Development
Writing
Art Direction
Graphic Design
Photography
Photo Editing
Production
Print Buying

When Levi’s wanted to promote their childrenswear with a lookbook, they turned to us—the experts in children’s fashion marketing. Our team photographed, produced and designed a high-energy promotional piece for the brand, highlighting the style, versatility and comfort that comes with Levi’s kids’ collection.

Responsibilities
Graphic Design
Photography
Production
Print Buying

Arresting photography and classic yet inventive typography showcases Titan Industries dedication to fashionable women’s footwear. Our lookbook branded their licensors, including Badgley Mischka and Splendid, in a way that conveys the brands’ sophistication with an edgy, youthful twist. 

Responsibilities
Graphic Design
Writing
Assigning Photography
Production
Print Buying

Since 2009, Wainscot Media, the parent company of Footwear Plus, has partnered with New Jersey retailer Garmany, a purveyor of the finest in men’s and women’s fashion, to produce a custom print magazine. Designed to promote not only the clothes Garmany sells, but also what sets the brand apart from its competitors, the magazine is published at three key points in the year. It includes engaging lifestyle content, but the main draw is the custom photo shoots the Wainscot team produces to highlight new in-store fashions. Wainscot handles everything from talent selection and shot lists to photo editing, then turns that work into expertly designed content that reflects the quality and vision of the Garmany brand. Each issue of the magazine reliably draws clients to Garmany for wardrobe updates. 

Responsibilities
Strategy
Content Development
Writing
Photo Shoots
Graphic Design
Production
Print Buying
Distribution

We created several seasonal catalogs for Planet Shoes, an ecologically conscious footwear company based in Newton, MA. The projects emphasized the brand’s ability to manufacture quality, trend-driven footwear while still maintaining the responsibly we all share—protecting Mother Earth. We showcased the brand’s offerings by using a clean design to flatter our engaging lifestyle photography.  

Responsibilities
Art Direction
Graphic Design
Photography
Photo Editing
Production
Print Buying

The Italian Trade Agency (ITA) regularly advertises in MR, the menswear trade magazine of Wainscot Media, Footwear Plus's parent company. In 2019, ITA reached out to the Wainscot team in search of a distinctive way to highlight Italian men’s fashion in a digital format. On behalf of ITA, we launched an immersive digital directory of brands participating in the MRKET trade show. The end result: an educational and entertaining showcase of what makes Italian fashion stand out. With the ability to embed videos, add animations and include shopping links, interactive digital content offers a distinctive way to connect with consumers and keep them engaged with your brand.

Responsibilities
Strategy
Content Development
Writing
Graphic Design
Photo Editing
Technical Build
Distribution

We created a magazine for retailers and manufacturers that cater to the “sneakerhead” community. The edgy, urban design of the pages helped bring the story to life for its street-chic audience.

Responsibilities
Editorial Strategy
Content Development
Writing
Art Direction
Graphic Design
Photography
Photo Editing
Production
Print Buying

Since 2019, Wainscot Media and the creative team behind Footwear Plus Studio have produced Hamilton Jewelers’ seasonal publication, ACCENT Magazine. Wainscot was recently honored in the 19th Annual Service Industry Advertising Awards for excellence in advertising and content in 2021 and received silver in the retail publication category for their production of ACCENT.

Responsibilities
Editorial Strategy
Content Development
Writing
Art Direction
Graphic Design
Photography
Photo Editing
Production
Print Buying

Bearpaw is a family footwear company of fashionable sheepskin-based silhouettes, available throughout the U.S. and in more than 45 countries worldwide. The brand commissioned us to create custom magazine-style publications, filled with lively and engaging stories that reflect the brand’s vivacious yet down-to-earth spirit. Most of the photography was supplied by Bearpaw, which we brought to life through vibrant graphic design. 

Responsibilities
Editorial Strategy
Content Development
Writing
Art Direction
Graphic Design
Photography
Photo Editing
Production
Print Buying

When San Antonio Shoemakers (SAS), the Texas-based company celebrated its 40th anniversary, we designed a custom publication to help spread the word of its milestone. Renowned for its handcrafted designs that are available in one of the widest ranges of sizes and widths of any brand, SAS has grown steadily over the decades without ever wavering on its exacting standards of quality,  fit and supreme comfort. We filled the magazine with the company’s rich history as well as its latest styles. Our design direction for the exciting milestone utilized clean and modern elements accompanied by striking visuals that showcased the unique essence of SAS.

Responsibilities
Content Development

Reporting, Writing, Editing

Graphic Design

Photo Editing

Still Photography

Production

Print Buying