Floafers
Floafers and Footwear Plus magazine hosted a virtual brand showcase facilitated by Footwear Plus Studio. The online event for retailers aimed at increasing awareness of the brand and its offerings. Footwear Plus Studio marketed the event to a digital subscriber list of over 35,000 retail buyers and store owners. During the intimate showcase, Floafers introduced buyers to their best-sellers and newer SKUs, shared details about order minimums and inventory availability, and answered questions about the differentiating factors that are helping the brand dominate the foam-fashion category.
Responsibilities
Strategy
Operations
Marketing & Design
Back-end Registration Logistics
Day-of Facilitation and Rehearsals
Script and Agenda Management
Direct Invitation Distribution
Recording and Editing
Post-Show Analytics
“The showcase is a great way to reach out to many retailers as well as international distributors. We starting to receive inquiries immediately after the event. This type of creative and modern platform allows the brand to engage with so many retails at one time, bringing new found incremental business to the brand. ”